Posted by
Rick Amato on Monday, January 05, 2009 11:22:56 PM
An Important Message For Our Loyal Audience
Amato Insider Newsletter
|
|
|
|
|
Greetings Friends,
 It is not often that I label a message to you as important. Below is an important message that will be a theme in 2009 and I will continue to gently remind you of throughout the year. Please take a moment to read.
Best Wishes and Happy New Year!,
Rick
It  Takes Two
As we enter a new year I want to thank all of our loyal listeners and loyal sponsors for making 2008 a successful year on The Rick Amato Show. Without either one of you, there is no Rick Amato Show to be heard each night on 1170 KCBQ.
Not G overnment Subsidized
We are not government subsidized like programming on public broadcasting. We will never be the recipient of a government bailout program. We do not have the luxury of a distant, detached corporate home office located in some out of town city providing cash to fund the program and keep it afloat.
Why We Exist
We exist and continue to operate and grow for one very simple reason:
Businesses invest their hard earned money to sponsor our show, in anticipation of you our listening audience, purchasing their products or services. That's it. No other reason. Without that there is no Rick Amato Show on KCBQ for you to listen to and enjoy.
A Message To Our Loyal Audience:
Make a point to do business with our sponsors.
They are the lifeblood of our existence. I am able to refer you to them with confidence since in most cases I have personally conducted business with our sponsors and have even formed long term relationships.
A couple examples:
Nancy Gardner- Pres. of Calif Mortgage Consultants. Nancy ha s been a loyal sponsor from day 1. She has provided loans for members of my family, has been named a 'Top Business Woman' by the SD Business Journal, and consistently earns the title 'Top Lender in La Jolla'.
I stake my personal reputation on the quality of Nancy Gardner's work. Contact her at (858)456-3000 or email her.
Laurie Asher- 20th Century Realty. Like Nancy, Laurie is in a tough business and like Nancy she has been a loyal sponsor since day 1. I have conducted personal business with Laurie and can vouch for her integrity, work ethic and expertise. If you are considering a real estate transaction call Laurie Asher at 619-997-6817 or email her.
To The Business Owners In Our Audience:
 Expose your business to our audience by becoming a sponsor of The Rick Amato Show.
You have the capacity to ensure the longevity and growth to a show which you currently listen and enjoy.
We have innovative ideas and strategies to fit your marketing budget and can for example, combine Townhall style events, online marketing and other medium to really make your message hum.
To schedule a brainstorm session on sponsorship Email me directly or call our marketing dpt. at 619-200-7228.
Other Benefits Include:
* Get your company message in front of like minded people.
*Research indicates talk radio listeners are a much more engaged and proactive audience than many other forms of advertising audiences.
Their Loss Is Our Gain
Unfortunately due to economic conditions there are now fewer local talk shows in San Diego and across California. In fact we are now the only (non-sports) talk show on the air in San Diego after the 9:00am morning hour.
The Rick Amato Show long ago established itself as a show of influence. With fewer local shows in San Diego and across California, now our influence is likely to only intensify.
This means opportunity for our sponsors. As our brand name intensifies, likewise so should that of our sponsors.
Additionally let's face it, it is not everyday that a business has the opportunity to affordably brand themselves with a partner of influence, positive messages and importance.
To schedule a brainstorm session on sponsorship Email me directly or call our marketing dpt. at 619-200-7228.
In closing I'll conclude with these comments below made by people and businesses- from wide and varied backgrounds- about us:
 "Over 30% of my annual revenue this year (2008)is a direct result of working with Rick Amato on the radio. We consistently receive incoming phone calls and new patients. Thank you so much Rick!"
Dr. Jamie Kaczer
Chiropractor
'Back Into Balance', Solana Beach CA
 "We received several women who paid to sign up for our class because they heard about it on the radio. The Rick Amato Show was the only radio show to talk about it!".
Mike Schwartz
San Diego Vice President, National Rifle Assoc. Membership Council- Talking about a recent shooting class offered to women.
 "Running campaign ads on Rick's show was the best money I ever spent. I'll tell anybody who wants to know."
Bill Wells
Recently elected to City Council in El Cajon, CA in a race decided by less than 500 votes.
"We receive new customers regularly who tell us they heard about us on the radio. That's why I recently renewed my advertising -again- with The Rick Amato Show".
Travis Gilley, Owner
Hazard Center Auto Mart
Friars Rd. & 163, San Diego
 "I like my relationship with Ricky Amato on the radio. It has been good for me"
Antonio Mastellone, Owner
Arrivederci Ristorante
Locations throughout San Diego County
"I am impressed with the response. I have an inbox full of messages through the website as a result of last night's interview. Thank you, thank you, thank you".
Email received from a recent guest who appeared on the show to talk about his client's unique website offer.
_______________________________________
The Rick Amato Show
From the edge of America
Weeknights 9pm-11pm
On the WSradio network, the Apple iPhone, WashingtonTimes.com and AmatoTalk.com
|
|